Back in October, St. Pete Rising broke the news of an 11-story, 135-key boutique hotel proposed for the heart of Downtown St. Pete’s trendy EDGE District. Since the announcement, DevMar Development has been diligently working behind the scenes to bring the project to fruition.
The development will be located on a currently vacant lot at the southeast corner of 1st Avenue North and 11th Street North, which is owned by local real estate investor Jonathan Daou, the de facto “mayor” of the EDGE District.
After months of planning, many of the project’s details are starting to come into focus. We’ve just learned that the hotel will be a Marriott property. Specifically, it will fall under Marriott’s Tribute Portfolio brand.
“Once they toured the area, the folks at Marriott immediately saw the potential for the EDGE District,” says Mark DeMaria, CEO of DevMar. “And with so much city pride throughout St. Pete, we knew the Tribute Portfolio brand would be a perfect fit.”
Marriott’s Tribute Portfolio is a family of independent boutique hotels that are designed “for travelers seeking fresh travel experiences that reflect their own unique individual point of view.” Each hotel is independently and uniquely branded featuring interiors that match the surrounding neighborhood, which will allow the new EDGE Hotel to be designed specifically for St. Pete, as opposed to bringing in a cookie-cutter style chain.
The EDGE Hotel will be the first Tribute Portfolio hotel in Pinellas County and will join The Westshore Grand, in Tampa, and The Sarasota Modern, in Sarasota, as the third Tribute Portfolio hotel in the region. It will also be the first hotel in Downtown St. Pete’s growing EDGE District, catering to travelers who are more interested in living like a local, than a tourist.
“We think this hotel will provide more options for business travelers and tourists to stay in one of Tampa Bay’s most walkable, vibrant neighborhoods,” says DeMaria. “The local downtown businesses will benefit from the increased foot traffic too.”